Whats is Sponsors of Brave and Why was it created?

Acts of ordinary courage, and  bravery lives within us all. Sponsors of Brave speaks to the extraordinary person changing and inspiring their own lives and the lives of those around them.

Across the globe, we are inundated with news that is negative. In South Africa, there is a plethora of negative news currently taking centre stage. This has resulted in the dampening of the spirits of many South Africans. In light of this, and to work towards lifting this general mood, it is Adcock Ingram OTC’s ambition to encourage all South Africans to identify other citizens in our country who are doing the right thing. It is everyone’s responsibility to uphold the values within our constitution, to contribute and improve the landscape of our country. Adcock Ingram OTC is creating a platform for all South Africans to express their love for our beloved Country by recognising and celebrating fellow brave South Africans.

There are a group of Professionals that often are not afforded the acknowledgment that they deserve. These HCPs include doctors, nurses, pharmacists, paramedics, and other allied fraternities.

Pharmacists, for example, are one of the first lines of primary healthcare custodians in our lives and the lives of our families, and yet they are rarely celebrated. Doctors, nurses, and so many medical professionals spend their daily lives saving and helping fellow South Africans. Hence, Adcock Ingram OTC has embarked on a journey to give recognition to these stakeholders, and the campaign will allow South Africans to acknowledge these HCPs by voting for them under the banner of bravery. This campaign is not just about these fearless people, but a call to action to mobilise all industries to celebrate, and applaud the “BRAVE” people in our society.

Brave lives within us all – now lets highlight and inspire more of it!